Uncle Ray’s reputation is in your hands.
Your importance cannot be overstated. Think about it, each interaction between a customer and you is yet another moment in series of that customer’s overall Uncle Ray experiences. If you’re a sales person, and you get it wrong at your link in me chain, you may easily break that link in the chain of memories of each treatment they may have had up to that moment.
Because your job involves serving customers and dealing with the public, how good a job you do for them – for the nice and the nasty, the smart and the dumb, the people you’d like to take home to mother and those you really wish had never been born determines how successful we will be.
In short, you are the store!